Digital Marketing

What is Digital Marketing?

Digital marketing is a subdivision of marketing, but it has gained so much weight that it has become the marketing model par excellence. For that reason, let’s first look at what exactly marketing is.

What is marketing, a personal definition

Marketing is about seeking to promote and serve markets.

More specifically, to seek through market research, to promote through communication, advertising and PR, and to serve through distribution channels and customer service.

This philosophy is the one that defined marketing in the 1980s, when it was at its peak.

Today, it seems perfectly valid, as does the philosophy of the product manager.

I would only change market research for big data and product marketing for Design Thinking, Prototyping, UX and Lean Startup so that marketing and product travel at the speed of the consumer.

 

What is digital or online marketing?

As we have previously mentioned, Digital Marketing, or also called online marketing or online marketing, is the term used for

defines it as a form of marketing that uses new media and advertising, technological and digital channels such as the internet, mobile and IoT.

Thanks to the power of technology, it allows you to create unique and personalised experiences to measure and record everything that happens in order to improve the user experience.

So, Digital Marketing, for me, is a radical evolution of marketing thanks to technology that leads us to formulate strategies. These strategies are achieved through personalised products and differentiated messages. Massive data and the ability to measure with exponential power compared to traditional media is what has unleashed the whole revolution in the marketing and advertising industry.

For example, thanks to Big Data in Digital Marketing there are applications such as Netflix or Amazon that always know what to recommend.

Or thanks to email marketing and the traceability of the “Customer Journey” we can track potential customers to retarget them with remarketing or retargeting.

 

Direct and Interactive Marketing: the forerunner of digital marketing

“The most knowledgeable say that direct marketing is that form of marketing whose objective is to seek answers and establish long-lasting and mutually beneficial relationships with the customer.

Direct Marketing is a strategic vision

marketing that uses all available means of communication and advertising.

The aim is to identify prospects and encourage response and relationships between the company and the customer. In this way, we are approaching what we define as Digital Marketing.

In fact, Direct Marketing found a great ally in the Internet, reaching its apogee with the new technologies. Undoubtedly, this was the starting point for the development of digital marketing. Also, the ability to measure and the possibility of creating personalised services tailored to the client, but at a low cost.

 
Advantages of Digital Marketing

Due to the characteristics that the Internet brings to Digital Marketing, we can clearly attribute the following advantages to it:

Global: Once your product is positioned on the Internet, anyone anywhere in the world will be able to access it.

Interactive: Internet is a two-way communication channel, therefore Digital Marketing is also a two-way communication channel. In this way, communication between companies and consumers has been maximised, especially since the emergence of social media.

Perfectly measurable: Data is no longer based on market research, which is slow and costly to carry out. Now, they are collected immediately through the monitoring of actions carried out directly by the user.

on the internet. It allows us to obtain personal, preference and usability data which, when properly analysed and managed, allows for the creation of more efficient actions.

Hyper-segmentable: Thanks to the large amount of information collected about internet users, it is possible to diversify marketing actions much more.

We can aim at more and more profiled and defined targets. Nowadays, we can segment campaigns by incorporating new geographical and time variables, as well as by access device.

 

Latest trends in Digital Marketing

We are sure that we are facing an exciting new year for digital marketing. The consolidation of Martech, Adtech and Madtech, in the world of cookieless measurement, the emergence of the metaverse, NFTs, voice commerce or live ecommerce are just a foretaste of what is to come and that you can expand on in our Digital Marketing Trends post.

If you want to learn more, we encourage you to train with the most complete Master in digital marketing in the market where you will learn to attract, analyse, convert and build customer loyalty with the best professionals, we also offer you our Tech loves Marketing programme in our online Bootcamp

We are waiting for you!

From info@nima we offer you the necessary resources to take your Digital Marketing to the top of the companies in your sector.

Infoarchitecture
Design
Animations
Infographics
Almost Any Format
Almost Any Software
3D printing
360 VR - AR
Digital Marketing

Digital Marketing

What is Digital Marketing?

Digital marketing is a subdivision of marketing, but it has gained so much weight that it has become the marketing model par excellence. For that reason, let’s first look at what exactly marketing is.

What is marketing, a personal definition

Marketing is about seeking to promote and serve markets.

More specifically, to seek through market research, to promote through communication, advertising and PR, and to serve through distribution channels and customer service.

This philosophy is the one that defined marketing in the 1980s, when it was at its peak.

Today, it seems perfectly valid, as does the philosophy of the product manager.

I would only change market research for big data and product marketing for Design Thinking, Prototyping, UX and Lean Startup so that marketing and product travel at the speed of the consumer.

 

What is digital or online marketing?

As we have previously mentioned, Digital Marketing, or also called online marketing or online marketing, is the term used for

defines it as a form of marketing that uses new media and advertising, technological and digital channels such as the internet, mobile and IoT.

Thanks to the power of technology, it allows you to create unique and personalised experiences to measure and record everything that happens in order to improve the user experience.

So, Digital Marketing, for me, is a radical evolution of marketing thanks to technology that leads us to formulate strategies. These strategies are achieved through personalised products and differentiated messages. Massive data and the ability to measure with exponential power compared to traditional media is what has unleashed the whole revolution in the marketing and advertising industry.

For example, thanks to Big Data in Digital Marketing there are applications such as Netflix or Amazon that always know what to recommend.

Or thanks to email marketing and the traceability of the “Customer Journey” we can track potential customers to retarget them with remarketing or retargeting.

 

Direct and Interactive Marketing: the forerunner of digital marketing

“The most knowledgeable say that direct marketing is that form of marketing whose objective is to seek answers and establish long-lasting and mutually beneficial relationships with the customer.

Direct Marketing is a strategic vision

marketing that uses all available means of communication and advertising.

The aim is to identify prospects and encourage response and relationships between the company and the customer. In this way, we are approaching what we define as Digital Marketing.

In fact, Direct Marketing found a great ally in the Internet, reaching its apogee with the new technologies. Undoubtedly, this was the starting point for the development of digital marketing. Also, the ability to measure and the possibility of creating personalised services tailored to the client, but at a low cost.

 
Advantages of Digital Marketing

Due to the characteristics that the Internet brings to Digital Marketing, we can clearly attribute the following advantages to it:

Global: Once your product is positioned on the Internet, anyone anywhere in the world will be able to access it.

Interactive: Internet is a two-way communication channel, therefore Digital Marketing is also a two-way communication channel. In this way, communication between companies and consumers has been maximised, especially since the emergence of social media.

Perfectly measurable: Data is no longer based on market research, which is slow and costly to carry out. Now, they are collected immediately through the monitoring of actions carried out directly by the user.

on the internet. It allows us to obtain personal, preference and usability data which, when properly analysed and managed, allows for the creation of more efficient actions.

Hyper-segmentable: Thanks to the large amount of information collected about internet users, it is possible to diversify marketing actions much more.

We can aim at more and more profiled and defined targets. Nowadays, we can segment campaigns by incorporating new geographical and time variables, as well as by access device.

 

Latest trends in Digital Marketing

We are sure that we are facing an exciting new year for digital marketing. The consolidation of Martech, Adtech and Madtech, in the world of cookieless measurement, the emergence of the metaverse, NFTs, voice commerce or live ecommerce are just a foretaste of what is to come and that you can expand on in our Digital Marketing Trends post.

If you want to learn more, we encourage you to train with the most complete Master in digital marketing in the market where you will learn to attract, analyse, convert and build customer loyalty with the best professionals, we also offer you our Tech loves Marketing programme in our online Bootcamp

We are waiting for you!

From info@nima we offer you the necessary resources to take your Digital Marketing to the top of the companies in your sector.

Infoarchitecture
Design
Animations
Infographics
Almost Any Format
Almost Any Software
3D printing
360 VR - AR
Digital Marketing
SS. NN.

Digital Marketing

What is Digital Marketing?

Digital marketing is a subdivision of marketing, but it has gained so much weight that it has become the marketing model par excellence. For that reason, let’s first look at what exactly marketing is.

What is marketing, a personal definition

Marketing is about seeking to promote and serve markets.

More specifically, to seek through market research, to promote through communication, advertising and PR, and to serve through distribution channels and customer service.

This philosophy is the one that defined marketing in the 1980s, when it was at its peak.

Today, it seems perfectly valid, as does the philosophy of the product manager.

I would only change market research for big data and product marketing for Design Thinking, Prototyping, UX and Lean Startup so that marketing and product travel at the speed of the consumer.

 

What is digital or online marketing?

As we have previously mentioned, Digital Marketing, or also called online marketing or online marketing, is the term used for

defines it as a form of marketing that uses new media and advertising, technological and digital channels such as the internet, mobile and IoT.

Thanks to the power of technology, it allows you to create unique and personalised experiences to measure and record everything that happens in order to improve the user experience.

So, Digital Marketing, for me, is a radical evolution of marketing thanks to technology that leads us to formulate strategies. These strategies are achieved through personalised products and differentiated messages. Massive data and the ability to measure with exponential power compared to traditional media is what has unleashed the whole revolution in the marketing and advertising industry.

For example, thanks to Big Data in Digital Marketing there are applications such as Netflix or Amazon that always know what to recommend.

Or thanks to email marketing and the traceability of the “Customer Journey” we can track potential customers to retarget them with remarketing or retargeting.

 

Direct and Interactive Marketing: the forerunner of digital marketing

“The most knowledgeable say that direct marketing is that form of marketing whose objective is to seek answers and establish long-lasting and mutually beneficial relationships with the customer.

Direct Marketing is a strategic vision

marketing that uses all available means of communication and advertising.

The aim is to identify prospects and encourage response and relationships between the company and the customer. In this way, we are approaching what we define as Digital Marketing.

In fact, Direct Marketing found a great ally in the Internet, reaching its apogee with the new technologies. Undoubtedly, this was the starting point for the development of digital marketing. Also, the ability to measure and the possibility of creating personalised services tailored to the client, but at a low cost.

 
Advantages of Digital Marketing

Due to the characteristics that the Internet brings to Digital Marketing, we can clearly attribute the following advantages to it:

Global: Once your product is positioned on the Internet, anyone anywhere in the world will be able to access it.

Interactive: Internet is a two-way communication channel, therefore Digital Marketing is also a two-way communication channel. In this way, communication between companies and consumers has been maximised, especially since the emergence of social media.

Perfectly measurable: Data is no longer based on market research, which is slow and costly to carry out. Now, they are collected immediately through the monitoring of actions carried out directly by the user.

on the internet. It allows us to obtain personal, preference and usability data which, when properly analysed and managed, allows for the creation of more efficient actions.

Hyper-segmentable: Thanks to the large amount of information collected about internet users, it is possible to diversify marketing actions much more.

We can aim at more and more profiled and defined targets. Nowadays, we can segment campaigns by incorporating new geographical and time variables, as well as by access device.

 

Latest trends in Digital Marketing

We are sure that we are facing an exciting new year for digital marketing. The consolidation of Martech, Adtech and Madtech, in the world of cookieless measurement, the emergence of the metaverse, NFTs, voice commerce or live ecommerce are just a foretaste of what is to come and that you can expand on in our Digital Marketing Trends post.

If you want to learn more, we encourage you to train with the most complete Master in digital marketing in the market where you will learn to attract, analyse, convert and build customer loyalty with the best professionals, we also offer you our Tech loves Marketing programme in our online Bootcamp

We are waiting for you!

From info@nima we offer you the necessary resources to take your Digital Marketing to the top of the companies in your sector.

Infoarchitecture
Design
Animations
Infographics
Almost Any Format
Almost Any Software
3D printing
360 VR - AR
Digital Marketing
SS. NN.

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