Social Networking

There is no society without the internet  can you imagine yourself without googling or staying connected to your friends and family throughout your day?

The dominance of the internet and its influence on our lives is gigantic, especially with digital marketing and digital transformation so prevalent.

Currently, more than 3.8 billion people worldwide are connected to the virtual world.

Now that you know the multitude of internet users, ask yourself: What is your biggest reason for being online?

Each person will give an answer, but it is very likely that the majority will answer social networking.

This is because there are currently 3 billion active users on social networks. And this number tends to grow more and more, with the dynamics of constant improvements of these platforms and the emergence of new ones.

That is why in this post I want to explain in a very clear way what makes a social network get this name, how these spaces came about and what advantages they offer for businesses.

 
What are social networks?

Traditionally, a social network has been defined

as a set of people who have links with each other, be it for business, friendship, work, kinship, etc.

Social networks” as we know them, allowed these groups of people to meet in a virtual environment, becoming websites made up of communities of people who have things in common.

In the beginning, websites only allowed for one-way communication and very little interaction.

Today, social networking sites put users and the communities they form at the centre.

These sites facilitate communication between people, the exchange of information (such as photos, videos and more) and allow them to meet new people, further expanding their network.

Think about the groups of friends you have, whether they are at university, at work or in your family. Each of those groups is a social network you have.

Seems a little out of touch with how we see social networking today, doesn’t it?

Yet this premise lives on in the networks we use today.

In the end, the main function of a social network is to connect people within the virtual world, whether to build new social connections or just to maintain existing ones.

The success achieved by the social networks we know, such as Facebook and WhatsApp, is undeniable.

 

Social Media or Social Networks?

You are probably already confused between social media and social networks. But it is important to clarify that they are not the same thing. That’s why we are going to differentiate them right now.

As I told you, social networks are the groups of connections and relationships we have with other people. And social media are platforms that make sure that happens.

It is clear when we understand that both can serve as platforms to maintain our networks of relationships, however, social networks have that as their main characteristic and are within what we classify as social media.

Social media are platforms whose function is the mass exchange of content and transmission of information, such as blogs, pages and even YouTube itself.

 

Managing company profiles

All activity related to management is the role of the social media professional.

You need to devote all your effort and expertise to keep a site up and running, with regular and scheduled posts, a good reach .

 
Schedule posts

Posting helps to keep the profile active, which positions companies always in view of their target audience.

 
Monitor interactions

Interactions generate engagement and are of great value.

 
Analyse metrics and indicators

Metrics are essential to know how the company is performing on social networks. They show the volume of interactions, how many users a post has reached and the average level of engagement.

 

info@anima we offer you the possibility to create, manage and maintain your company’s social networks.

Infoarchitecture
Design
Animations
Infographics
Almost Any Format
Almost Any Software
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Digital Marketing

Social Networking

Social Networking

There is no society without the internet  can you imagine yourself without googling or staying connected to your friends and family throughout your day?

The dominance of the internet and its influence on our lives is gigantic, especially with digital marketing and digital transformation so prevalent.

Currently, more than 3.8 billion people worldwide are connected to the virtual world.

Now that you know the multitude of internet users, ask yourself: What is your biggest reason for being online?

Each person will give an answer, but it is very likely that the majority will answer social networking.

This is because there are currently 3 billion active users on social networks. And this number tends to grow more and more, with the dynamics of constant improvements of these platforms and the emergence of new ones.

That is why in this post I want to explain in a very clear way what makes a social network get this name, how these spaces came about and what advantages they offer for businesses.

 
What are social networks?

Traditionally, a social network has been defined

as a set of people who have links with each other, be it for business, friendship, work, kinship, etc.

Social networks” as we know them, allowed these groups of people to meet in a virtual environment, becoming websites made up of communities of people who have things in common.

In the beginning, websites only allowed for one-way communication and very little interaction.

Today, social networking sites put users and the communities they form at the centre.

These sites facilitate communication between people, the exchange of information (such as photos, videos and more) and allow them to meet new people, further expanding their network.

Think about the groups of friends you have, whether they are at university, at work or in your family. Each of those groups is a social network you have.

Seems a little out of touch with how we see social networking today, doesn’t it?

Yet this premise lives on in the networks we use today.

In the end, the main function of a social network is to connect people within the virtual world, whether to build new social connections or just to maintain existing ones.

The success achieved by the social networks we know, such as Facebook and WhatsApp, is undeniable.

 

Social Media or Social Networks?

You are probably already confused between social media and social networks. But it is important to clarify that they are not the same thing. That’s why we are going to differentiate them right now.

As I told you, social networks are the groups of connections and relationships we have with other people. And social media are platforms that make sure that happens.

It is clear when we understand that both can serve as platforms to maintain our networks of relationships, however, social networks have that as their main characteristic and are within what we classify as social media.

Social media are platforms whose function is the mass exchange of content and transmission of information, such as blogs, pages and even YouTube itself.

 

Managing company profiles

All activity related to management is the role of the social media professional.

You need to devote all your effort and expertise to keep a site up and running, with regular and scheduled posts, a good reach .

 
Schedule posts

Posting helps to keep the profile active, which positions companies always in view of their target audience.

 
Monitor interactions

Interactions generate engagement and are of great value.

 
Analyse metrics and indicators

Metrics are essential to know how the company is performing on social networks. They show the volume of interactions, how many users a post has reached and the average level of engagement.

 

info@anima we offer you the possibility to create, manage and maintain your company’s social networks.

Infoarchitecture
Design
Animations
Infographics
Almost Any Format
Almost Any Software
3D printing
360 VR - AR
Digital Marketing
SS. NN.

There is no society without the internet  can you imagine yourself without googling or staying connected to your friends and family throughout your day?

The dominance of the internet and its influence on our lives is gigantic, especially with digital marketing and digital transformation so prevalent.

Currently, more than 3.8 billion people worldwide are connected to the virtual world.

Now that you know the multitude of internet users, ask yourself: What is your biggest reason for being online?

Each person will give an answer, but it is very likely that the majority will answer social networking.

This is because there are currently 3 billion active users on social networks. And this number tends to grow more and more, with the dynamics of constant improvements of these platforms and the emergence of new ones.

That is why in this post I want to explain in a very clear way what makes a social network get this name, how these spaces came about and what advantages they offer for businesses.

 
What are social networks?

Traditionally, a social network has been defined

as a set of people who have links with each other, be it for business, friendship, work, kinship, etc.

Social networks” as we know them, allowed these groups of people to meet in a virtual environment, becoming websites made up of communities of people who have things in common.

In the beginning, websites only allowed for one-way communication and very little interaction.

Today, social networking sites put users and the communities they form at the centre.

These sites facilitate communication between people, the exchange of information (such as photos, videos and more) and allow them to meet new people, further expanding their network.

Think about the groups of friends you have, whether they are at university, at work or in your family. Each of those groups is a social network you have.

Seems a little out of touch with how we see social networking today, doesn’t it?

Yet this premise lives on in the networks we use today.

In the end, the main function of a social network is to connect people within the virtual world, whether to build new social connections or just to maintain existing ones.

The success achieved by the social networks we know, such as Facebook and WhatsApp, is undeniable.

 

Social Media or Social Networks?

You are probably already confused between social media and social networks. But it is important to clarify that they are not the same thing. That’s why we are going to differentiate them right now.

As I told you, social networks are the groups of connections and relationships we have with other people. And social media are platforms that make sure that happens.

It is clear when we understand that both can serve as platforms to maintain our networks of relationships, however, social networks have that as their main characteristic and are within what we classify as social media.

Social media are platforms whose function is the mass exchange of content and transmission of information, such as blogs, pages and even YouTube itself.

 

Managing company profiles

All activity related to management is the role of the social media professional.

You need to devote all your effort and expertise to keep a site up and running, with regular and scheduled posts, a good reach .

 
Schedule posts

Posting helps to keep the profile active, which positions companies always in view of their target audience.

 
Monitor interactions

Interactions generate engagement and are of great value.

 
Analyse metrics and indicators

Metrics are essential to know how the company is performing on social networks. They show the volume of interactions, how many users a post has reached and the average level of engagement.

 

info@anima we offer you the possibility to create, manage and maintain your company’s social networks.

Infoarchitecture
Design
Animations
Infographics
Almost Any Format
Almost Any Software
3D printing
360 VR - AR
Digital Marketing
SS. NN.

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